From the ‘Prepare for the Health Insurance Marketplace’ page of HealthCare.gov:
When key parts of the health care law take effect in 2014, there’ll be a new way for individuals, families and small businesses to get health insurance.
Whether you’re uninsured, or just want to explore new options, the Marketplace will give you more choice and control over your health insurance options.
About the Marketplace
The Marketplace is designed to help you find health insurance that fits your budget, with less hassle.
Get Ready to Enroll
Learn what you can do now to get ready for Marketplace enrollment in October 2013.
Get a Break on Costs
More people than ever will qualify for free or low cost health insurance in 2014. In the meantime, you or your child may be able to get help with costs NOW.
The Small Business Health Options Program (SHOP) is designed to help you find health insurance that fits your small business with less hassle.